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Anita Isalska

Writer & Content Marketing Consultant

After leaving my home town of Manchester, England, I followed my love of the written word to the libraries of Oxford University. I gained my Bachelor's degree in Philosophy and French, followed by a Master's in literature, taking a year out in between to live and work in France. 


Settling into my career as an editor and copywriter, I spent several years working at legal publishing and digital content companies in London before launching myself as a freelancer. Soon after, I migrated to Melbourne in Australia where I wrote and edited for several major travel and lifestyle brands.  


I’ve been lucky to travel widely, and writing has always directed my path. During my time as a freelance journalist, I’ve reported from remote islands, radioactive wastelands and countries that don't officially exist. I have researched and written 18 Lonely Planet travel guidebooks, with a focus on France, Eastern Europe, and Australia.  


A combination of love and opportunity brought me to California in 2018. Since then I have been directing content strategy, as well as writing features and short stories, from the San Francisco Bay Area. Right now, I lead content at Rippling, the world's first global HR, IT, and Finance platform.


Whether I'm building content about technology, sustainable travel, or forgotten wartime history, my guiding principle remains the same: curiosity. I'm always eager to show my readers a new perspective. 








  • Certificate in Journalism & Editing, Journalist Works, Brighton U.K.

  • M.St. in European Literature, Oxford University, U.K.  

  • B.A. (Hons) 1st class (bachelor’s degree) in Philosophy & French, Oxford University, U.K.

  • Content Lead at SaaS startup Rippling

  • Former Senior Content Manager at Superhuman

  • Managing editor for digital and print publications including Lonely Planet’s Secret City

  • Formerly web copywriter and digital editor at Lonely Planet, and legal editor at PLC Global

  • Journalism published by the BBC, CNN, The Telegraph, Love Exploring, The Independent, World Nomads, and more

  • Researcher and writer for Lonely Planet’s best-selling travel guides​

  • Copywriter across digital spaces, including Travel Supermarket’s flagship iOS app 

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