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Anita Isalska

Independent Content Marketing Consultant

After leaving my home town of Manchester, England, I followed my love of the written word to the libraries of Oxford University. I gained my Bachelor's degree in Philosophy and French, followed by a Master's in literature, taking a year out in between to live and work in France. 


Gathering momentum in my career as an editor and copywriter, I spent several years working at legal publishing and digital content companies in London before launching myself as a freelancer. Soon after, I migrated to Melbourne in Australia where I wrote and edited for several major travel and lifestyle brands.  


I’ve been lucky to travel widely, and writing has always directed my path. During my time as a freelance journalist, I’ve reported from remote islands, radioactive wastelands, and countries that don't officially exist. I have researched and written 18 Lonely Planet travel books, with a focus on France, Eastern Europe, and Australia.  


A combination of love and opportunity brought me to the San Francisco Bay Area in 2018. Since then, I have been a founding content marketer at Rippling and Superhuman, and built ground-up content strategies for growing startups. 


Whether Im creating content about technology, sustainability, or workplace trends, my guiding principle remains the same: curiosity. I'm always eager to show readers a new perspective. 








  • Certificate in Journalism & Editing, Journalist Works, Brighton U.K.

  • M.St. in European Literature, Oxford University, U.K.  

  • B.A. (Hons) 1st class (bachelor’s degree) in Philosophy & French, Oxford University, U.K.

  • Content Lead at SaaS startup Rippling

  • Former Senior Content Manager at Superhuman

  • Managing editor for digital and print publications including Lonely Planet’s Secret City

  • Formerly web copywriter and digital editor at Lonely Planet, and legal editor at PLC Global

  • Journalism published by the BBC, CNN, The Telegraph, Love Exploring, The Independent, World Nomads, and more

  • Researcher and writer for Lonely Planet’s best-selling travel guides​

  • Copywriter across digital spaces, including Travel Supermarket’s flagship iOS app 

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