Copywriting
& Project
Management
Secret City
​
As managing editor of Secret City, I was responsible for planning, commissioning and editing this inspirational anthology. Available for purchase now.
Reno Tahoe:
Outdoor Travel
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I was hired to write copy for a partnership between the Reno Tahoe tourism board and travel website Culture Trip.
Travel Supermarket App
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I worked with British holiday experts Travel Supermarket as copywriter for their price comparison iOS app, creating clear instructions and upbeat onboarding copy throughout.
Everyday Adventures
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From researching and commissioning to editing, copywriting and captioning, I produced this print and digital guide to wellness and hyper-local travel. Available for purchase.
Korean Air
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As part of a promotion around Arctic travel destinations, I was hired to write copy for Korean Air's in-flight magazine.
Best in Europe
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I wrote adverts that appeared across London airports and train stations for Best in Europe, a marketing campaign by travel brand Lonely Planet.
Former Copywriter
at Lonely Planet
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Before launching myself as a freelancer, I worked full-time as a copywriter for Lonely Planet. During three years in that role, I designed email marketing campaigns, wrote ads, and crafted copy across their website and print products.
Former Editor
at PLC Global
(Thomson Reuters)
​
As managing editor of several law manuals, I transformed technical language into simple, succinct copy and curated online editions via our CMS.
Branding
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Storytelling
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DESIGN
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Consulting
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